Job Responsibilities:

1. SEO Strategies:

• Implement effective SEO strategies for both SJI's internal projects and client websites.
• Conduct keyword research to identify high-potential keywords relevant to various industries.
• Optimize website content for search engines (on-page SEO) across multiple platforms.
• Develop and execute link-building strategies (off-page SEO) tailored to different clients' needs.
• Stay updated with the latest SEO trends, algorithm changes, and best practices.

2. Data Analytics & Tracking (SEO Tools):

•  Use tools like Google Analytics, GTM, and Facebook Pixel to track website performance for both SJI and clients.
•  Monitor key metrics such as bounce rate, session duration, conversion rates, etc., across all projects.
•  Generate actionable insights from data analysis to improve organic traffic for diverse websites.

3. Reporting & Business Review Update (SEO Metrics):

•  Provide weekly reports on organic traffic growth and keyword rankings for both internal and client sites.
•  Maintain monthly budget sheets for any paid search expenditures related to SJI or client campaigns.

4. Task Coordination (SEO Projects):

•  Coordinate with the marketing team on all SEO-related activities affecting both internal projects at SJI and external client engagements.

Desired Skills & Qualifications:

Experience in Digital Marketing

• Minimum of 2–3 years in an SEO role
• Proven track record in improving organic search rankings

Technical Proficiency

• Familiarity with tools like Google Analytics, GTM
• Knowledge of CMS platforms like WordPress

Campaign Management Expertise

• Experience managing PPC campaigns focused on driving organic traffic

Analytical Skills

• Proficient in data analysis related to digital campaigns

Communication Skills

•  Excellent written and verbal communication skills

Team Collaboration

• Team player who can coordinate effectively within a team setting

Education

• Bachelor’s degree in Marketing or related field preferred 

Work style:

• Work from office
• Required to coordinate in US shift

The response to the application may take 7-15 days due to the high application rate. The shortlisted candidate will be contacted via email after the initial screening.