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Content Writer - Goa

Marketing Goa,India

About the role

We're looking for a skilled content writer who understands the IT and software services space. You'll craft compelling copy across blogs, case studies, email campaigns, landing pages, and social media — helping drive awareness and leads across our service verticals. You'll work closely with the marketing and product teams to translate complex tech concepts into clear, persuasive content.


Key responsibilities

  • Write SEO-optimized blog posts, articles, and thought leadership content for IT/software services audiences

  • Produce landing page copy, email sequences, and outbound messaging for lead generation campaigns

  • Develop case studies, white papers, and capability decks in collaboration with delivery teams

  • Write and maintain social media content (LinkedIn, X/Twitter) aligned to brand voice

  • Edit and proofread content across formats for clarity, tone, and accuracy

  • Research industry trends, competitor content, and audience personas to inform content strategy

  • Coordinate with designers to brief creatives and ensure copy-visual alignment

  • Meet editorial calendars and manage multiple deadlines simultaneously


Required skills

2+ yrs IT/tech writing SEO content B2B copywriting Email campaigns Long-form content CMS experience Research skills Strong English

Nice to have

AI/SaaS domain knowledge HubSpot / Mailchimp LinkedIn content GHL familiarity Video script writing Basic Canva / Figma Ahrefs / Semrush


What we're looking for

  • Ability to simplify technical concepts for non-technical decision makers (CTOs, Ops leads, agency owners)

  • Comfortable working across multiple verticals — Healthcare, Agency, Non-Profit, Mortgage, and more

  • Self-starter who can work with minimal supervision and take ownership of content pipelines

  • Familiarity with content metrics (traffic, CTR, open rates, conversions) and iterating based on data

  • Portfolio with at least 3–5 published IT/tech content samples

Work Style & Environment

  • Office-based Role: The position requires working from the office, collaborating in real-time with the team.
  • US Shift Coordination: Flexible work schedule in line with US-based hours, allowing for cross-functional team coordination across different time zones.
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Why Join Us?

With a lively, competent work environment, an inclusive work culture, and a friendly, supportive team that is always there for you, rest assured, at SJ Innovation, there is never a dull moment.

Birthday & Festival celebrations!
Wellness Sessions
Picnics/Performance-Based Trips
INC 5000 Certified
Health Insurance and Camps
Certifications
Overseas Onsite Visits
Network Near & Far
Fun Activities